TY  - BOOK
AU  - 
AU  - Kay, Evans, Sally,
AU  - Slotegraaf, Rebecca J.,
AU  - Uban, Steve,
TI  - The PDMA handbook of new product development: edit by Kenneth B. Kahn, Sally Evans Kay, Rebecca J. Slotegraaf, Steve Uban
SN  - 9780470648209
PY  - 2013///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Product management
KW  - Handbooks, manuals, etc
KW  - United States
N1  - Includes bibliographical references and indexes
ER  -