Isdell, Edward Neville,

Inside Coca-Cola : a CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley. - xiv, 254 pages : illustration ; 22 cm.

BAHAN HADIAH

Includes bibliographical references and index.

9780312617950 / 031261795X


Chief executive officers,--Biography.
Soft drink industry.