Isdell, Edward Neville, Inside Coca-Cola : a CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley. - xiv, 254 pages : illustration ; 22 cm. BAHAN HADIAH Includes bibliographical references and index. ISBN: 9780312617950 / 031261795X Subjects--Topical Terms: Chief executive officers,--Biography.Soft drink industry.