TY  - BOOK
AU  - Ramaswamy,Venkat
AU  - Gouillart, Francis,
TI  - THE POWER OF CO-CREATION: build It wirh to boost growth, productivity, and profits  
SN  - 9781439181041
PY  - 2010///
CY  - New York
PB  - Free Press
KW  - Creative ability in business
KW  - Business networks
KW  - Interorganizational relations
N1  - BAHAN HADIAH; Includes bibliographical references and index
ER  -