The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / by Jed Alpert
Material type:
TextPublication details: New York : McGraw-Hill, 2012Description: xv, 223 p. : ill., map ; 24 cmISBN: - 9780071788182
- 0071788182
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB PEKAN | HF5548.32 .A47 2012 (Browse shelf(Opens below)) | 1 | Available | 0000081623 |
Includes bibliographical references and index
Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone