Contextual pricing : the death of list price and the new market reality / Rob Docters, John Hanson, Cecilia Nguyen, Michael Barzelay
Material type:
TextPublication details: New York : McGraw-Hill, c2012Description: vi, 264 p. : ill. ; 24 cmISBN: - 9780071772464 (alk. paper)
- 0071772464 (alk. paper)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB PEKAN | HF5416.5 .D63 2012 (Browse shelf(Opens below)) | 1 | Available | 0000065479 |
Includes index
The journey from product to context -- Context and the death of list price -- Why value matters less with competition -- Which contexts matter to you? -- Living in the digital world -- Antidotes to price pressure -- Pricing for poets, and profit maximizers -- Price structure -- Scientific bundling and tiering -- Dangerous ways to reduce or increase price -- Pricing programs and the marketing mix -- Segmentation, context and time -- The hinge of fate : pricing strategy -- Higher return : introductory pricing strategies -- Brand, messaging and competition -- Tools for management -- First steps and missteps -- Cheap and cheerful pricing tools -- Key contextual data is not in your company’s database -- An enabling systems architecture -- Creative pricing