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Service-dominant logic : premises, perspectives,possibilities / Robert F. Lusch, Stephen L. Vargo by
Material type: Text Text; Format: electronic ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Cambridge, United Kingdom : Cambridge University Press, 2014
Online resources:
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5415.5 .L87 2014.

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Retailing / Patrick M. Dunne, Robert F. Lusch, James R. Carver by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mason, OH : South-Western Cengage Learning, c2014
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5429 .D86 2014.

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