Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan

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Material type: Text

TextPublication details: Hoboken, NJ: Wiley , 2009Edition: 2nd edDescription: 336 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.15 .M67 2009 (Browse shelf(Opens below))	1	Available		0000041204