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The library marketing toolkit / Ned Potter

By: Material type: TextTextPublication details: London : Facet Publishing, 2012Description: xxii, 218 p. : ill. ; 24 cmISBN:
  • 9781856048064
  • 1856048063
Subject(s):
Contents:
Introduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Open Shelf Open Shelf UMPLIB PEKAN Z716.3 .P68 2012 (Browse shelf(Opens below)) 1 Available 0000078788

Includes bibliographical references and index

Introduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms

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