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_d100385
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005 20251125110832.0
006 a||||fr|||| 001 0
007 ta
008 250623t19981998-usa|||fr|||| 001 0 eng d
020 _a0471180343
_a9780471180340
_qhardback
040 _aUMPSA
_beng
_cUMPSA
_erda
090 _aHF5415.5 .K87 1998
100 1 0 _aKurtz, David L.,
_eauthor.
245 1 0 _aServices marketing /
_cDavid L. Kurtz
264 1 _aNew York :
_bJohn Wiley & Sons,
_c1998
264 4 _c© 1998
300 _axvi, 482 pages :
_billustrations ;
_c25 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aBAHAN HADIAH
504 _aIncludes bibliographical references and index
650 0 _aServices marketing
650 0 _aMarketing
650 0 _aEtiquette
650 0 _aCustomer relations
942 _2lcc
_cOPEN