| 000 | 01065nam a2200325 i 4500 | ||
|---|---|---|---|
| 999 |
_c100746 _d100752 |
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| 003 | MY-KuUP | ||
| 005 | 20251125110853.0 | ||
| 006 | a||||fr|||| 001 0 | ||
| 007 | ta | ||
| 008 | 240604t20152015-usa|||fr|||| 001 0 eng d | ||
| 020 |
_a9789814575119 _a9814575119 _qpaperback |
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| 040 |
_aMALCat _beng _cUMP _erda |
||
| 090 | _aHF5823 .B45 2015 | ||
| 100 | 1 |
_aBelch, George E., _eauthor. |
|
| 245 | 1 | 0 |
_aAdvertising and promotions : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch |
| 250 | _a10th edition. | ||
| 264 | 1 |
_aSingapore : _bMcGraw Hill, _c2015 |
|
| 264 | 4 | _c© 2015 | |
| 300 |
_axxxvi, 842 pages : _c27 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aBAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES | ||
| 504 | _aIncludes bibliographical reference and index | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aSales promotion | |
| 650 | 0 | _aCommunication in marketing | |
| 700 | 1 |
_aBelch, Michael A., _eauthor. |
|
| 942 |
_2lcc _cOPEN |
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