| 000 | 00956nam a2200277 i 4500 | ||
|---|---|---|---|
| 999 |
_c100749 _d100755 |
||
| 003 | MY-KuUP | ||
| 005 | 20251125110853.0 | ||
| 006 | a||||gr|||| 001 0 | ||
| 007 | ta | ||
| 008 | 240529t 2007-usa|||gr|||| 001 0 eng d | ||
| 020 |
_a9780742529649 _a0742529649 _qpaperback |
||
| 040 |
_aMALCat _beng _cUMP _erda |
||
| 090 | _aHF5415.123 .B53 2007 | ||
| 100 | 1 |
_aBlakeman, Robyn, _eauthor. |
|
| 245 | 1 | 0 |
_aIntegrated marketing communication : _bcreative strategy from idea to implementation / _cRobyn Blakeman |
| 260 | 1 |
_aLanham, Md. : _bRowman & Littlefield Publishers, _c2007 |
|
| 264 | 4 | _c© 2007 | |
| 300 |
_aviii, 267 pages : _bIllustration ; _c24 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aBAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES | ||
| 504 | _aIncludes bibliographical reference and index | ||
| 650 | 0 | _aCommunication in marketing. | |
| 942 |
_2lcc _cOPEN |
||