| 000 | 01029nam a2200313 i 4500 | ||
|---|---|---|---|
| 999 |
_c100751 _d100757 |
||
| 003 | MY-KuUP | ||
| 005 | 20251125110853.0 | ||
| 006 | a||||fr|||| 001 0 | ||
| 007 | ta | ||
| 008 | 240528t 2004-usa|||fr|||| 001 0 eng d | ||
| 020 |
_a9780071214780 _a007121478X _qpaperback |
||
| 040 |
_aMALCat _beng _cUMP _erda |
||
| 090 | _aHF5415 .K39 K47 2004 | ||
| 100 | 1 |
_aKerin, Roger A., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing: _bthe core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius |
| 250 | _aInternational edition. | ||
| 264 | 1 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2004 |
|
| 264 | 4 | _c© 2004 | |
| 300 |
_axxxii, 405 pages : _bIllustration ; _c28 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aBAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES | ||
| 504 | _aIncludes bibliographical reference and index | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aHartley, Steven W., _eauthor. |
|
| 700 | 1 |
_aRudelius, William, _eauthor. |
|
| 942 |
_2lcc _cOPEN |
||