| 000 | 00877nam a2200289 i 4500 | ||
|---|---|---|---|
| 999 |
_c100893 _d100899 |
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| 003 | MY-KuUP | ||
| 005 | 20251125110902.0 | ||
| 006 | a||||fr|||| 001 0 | ||
| 007 | ta | ||
| 008 | 240605b ||||| |||| 00| 0 eng d | ||
| 020 |
_a9780131968790 _qpaperback |
||
| 040 |
_aMALCat _beng _cUMP _erda |
||
| 090 | _aHF5415 .K68 2006 | ||
| 100 | 1 |
_aKotler, Philip, _eauthor. |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong |
| 250 | _a11th edition. | ||
| 264 | 1 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c2006 |
|
| 264 | 4 | _c© 2006 | |
| 300 |
_axx, 651 pages : _bIllustration ; _c29 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical reference and index | ||
| 650 | 0 | _aMarketing | |
| 700 |
_aArmstrong, Gary, _eauthor. |
||
| 942 |
_2lcc _cOPEN _01 |
||