| 000 | 00773nam a2200253 i 4500 | ||
|---|---|---|---|
| 999 |
_c101054 _d101060 |
||
| 003 | MY-KuUP | ||
| 005 | 20251125110912.0 | ||
| 006 | a||||fr|||| 001 0 | ||
| 007 | ta | ||
| 008 | 250305s2023 -uka|||fr|||| 001 0 eng d | ||
| 020 |
_a9781292425191 _qpaperback |
||
| 040 |
_aUMPSA _beng _cUMPSA _erda |
||
| 090 | _aHD9992 .W57 2023 | ||
| 100 | 1 |
_aWirtz, Jochen, _eauthor. |
|
| 245 | 1 | 0 |
_aEssentials of services marketing / _cJochen Wirtz |
| 264 | 1 |
_aUnited Kingdom, _bPearson : _c2023 |
|
| 300 |
_a649 pages : _billustrations (color) ; _c28 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aService industries _xMarketing |
|
| 942 |
_2lcc _cOPEN |
||