000 00898nam a2200289 i 4500
999 _c101064
_d101070
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005 20251125110913.0
006 a||||fr|||| 001 0
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008 250213t20212021nyua|||fr|||| 001 0 eng d
020 _a9781260575088
_qpaperback
040 _aUMPSA
_beng
_cUMPSA
_erda
090 _aHF5415.153 .C73 2021
100 1 _aCrawford, Merle,
_eauthor.
245 1 0 _aNew products management /
_cMerle Crawford, Anthony Di Benedetto
250 _aTwelfth Edition
264 1 _aNew York :
_bMcGraw-Hill Education,
_c2021
264 4 _c© 2021
300 _axvii, 494 pages :
_billustrations ;
_c24 cm.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
504 _aIncludes bibliographical references and index
650 0 _aNew products
_xManagement
700 1 _aBenedetto, Anthony Di,
_eauthor.
942 _2lcc
_cOPEN