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008 240822t20242024my a|||fr|||| 000 0 eng d
020 _aTHE0009924 (Local)
_qHardback
040 _aUMPSA
_beng
_cUMP
_erda
090 _aFIM .A45 2024 r Thesis
100 1 _aSiti Aminah Binti Harun,
_eauthor.
245 1 0 _aInvestigating consumer’s purchase of energy efficient appliances :
_ctowards reducing carbon footprint /
264 1 _aKuantan, Pahang :
_bUMPSA,
_c2024
264 4 _c© 2024
300 _axv, 259 pages :
_billustrations (some color) ;
_c30 cm. +
_e1 CD-ROM
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
347 _2rda
_atext file
_bPDF
500 _aFaculty of Industrial Management
502 _aThesis (Doctor of Philosophy) -- Universiti Malaysia Pahang – 2024
504 _aIncludes bibliographical references
520 3 _aThis study aims to investigate the key factors influencing individuals in their purchasing decisions, focusing specifically on the determinants that drive consumers to choose energy-efficient appliances (EEA). Past studies have shown that there are barriers and obstacles among consumers to purchasing energy-efficient appliances, particularly because these products are expensive. The motivation for this study is to provide empirical input to the pro-environmental behavior literature by making an extensive contribution to sustainability and environmental subjects. This study adopts the Theory of Planned Behavior (TPB) as the underpinning theory by integrating environmental factors, internal factors, external factors, and product factors. A pre-test and pilot study have been conducted to ensure the reliability and validity of the survey instrument. The 412 usable responses collected from five regions in Malaysia through quota sampling were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the support of Smart PLS version 3.0. The study found that nine out of 15 hypotheses were supported, including energy-efficient behavior towards purchasing behavior (H13), and energy-efficient behavior towards intention (H14). Intention to purchase was found to influence purchasing behavior as expected (H15). The implications of this study suggest prioritizing product quality over pricing, leveraging government initiative programs, and considering external factors in decision-making. Furthermore, by emphasizing environmental consciousness and offering high-quality products, manufacturers, marketers, and legislators can increase sales using insights derived from the expanded Theory of Planned Behavior model
610 2 0 _aFaculty of Industrial Management
_xDissertations
650 0 _aUniversities and colleges
_xDissertations
650 0 _aTheses
_xDissertations
942 _2lcc
_cTHESIS