000 01416nam a2200361 i 4500
999 _c102008
_d102014
003 MY-KuUP
005 20251125111009.0
006 a||||fo|||| 000 0
007 cr a||||||||||
008 241226s2024 sz a|||fo|||| 000 0 eng d
020 _a9783031657276
_qebook
040 _beng
_cUMP
_erda
_aUMPSA
090 _aTA345 .A38 2024
245 0 0 _aAdvances in data analytics for influencer marketing :
_ban interdisciplinary approach /
_cedited by Soumi Dutta, Álvaro Rocha, Pushan Kumar Dutta, Pronaya Bhattacharya, Ramanjeet Singh
264 1 _aCham :
_bSpringer,
_c2024
300 _a1 online resource
336 _2rdacontent
_atext
337 _2rdamedia
_acomputer
338 _2rdacarrier
_aonline resource
490 1 _aInformation systems engineering and management
650 0 _aEngineering
_xData processing
650 0 _aComputational intelligence
650 0 _aMarketing
700 1 _aDutta, Soumi,
_eeditor.
700 1 _aRocha, Alvaro,
_eeditor.
700 1 _aDutta, Pushan Kumar,
_eeditor.
700 1 _aBhattacharya, Pronaya,
_eeditor.
700 1 _aSingh, Ramanjeet,
_eeditor.
830 0 _aInformation systems engineering and management
856 4 0 _uhttps://link-springer-com.libraryumpsa.idm.oclc.org/book/10.1007/978-3-031-65727-6
_zOff-Campus link
856 4 0 _uhttps://link.springer.com/book/10.1007/978-3-031-65727-6
_zClick here to access (Direct Link)
942 _2lcc
_cEBOOK