| 000 | 00959naa a2200313 i 4500 | ||
|---|---|---|---|
| 999 |
_c102987 _d102993 |
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| 003 | MY-KuUP | ||
| 005 | 20251125111106.0 | ||
| 006 | a||||fr|||| 001 0 | ||
| 007 | ta | ||
| 008 | 250917t20242024-uka|||fr|||| 001 0 eng d | ||
| 020 |
_a9781526849533 _a1526849534 _qpaperback |
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| 040 |
_aUMPSA _beng _cUMPSA _erda |
||
| 090 | _aHF5415 .J63 2024 | ||
| 100 |
_aJobber,David, _eauthor. |
||
| 245 |
_aPrinciples and practice of marketing / _cDavid Jobber and Fiona Ellis-Chadwick |
||
| 250 | _aTenth edition. | ||
| 264 | 1 |
_aMaidenhead : _bMcGraw Hill, _c2024 |
|
| 264 | 4 | _c© 2024 | |
| 300 |
_axxviii, 905 pages : _billustrations (colour) _c27 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _a | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 |
_aMarketing _vCase studies |
|
| 700 |
_aEllis-Chadwick, Fiona, _eauthor. |
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| 942 |
_2lcc _cOPEN |
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