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_a9781835494189 _qebook |
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| 040 |
_beng _cUMPSA _erda _aUMPSA |
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| 090 | _aHF5415.3 .M37 2025 | ||
| 245 | 0 | 0 |
_aMarketing intelligence, part A : _bunderstanding customers in the era of digitalization / _cedited by Mudita Sinha, Samant Shant Priya and Sajal Kabiraj |
| 264 | 1 |
_aLondon : _bEmerald Publishing Limited, _c2025 |
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| 300 | _a1 online resource | ||
| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _acomputer |
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| 338 |
_2rdacarrier _aonline resource |
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| 650 | 0 |
_aMarketing _xDigital methods |
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| 650 | 0 |
_aCustomer relations _xTechnology and innovation |
|
| 650 | 0 |
_aMarketing research _xInformation systems |
|
| 700 | 1 |
_aSinha, Mudita, _eeditor. |
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| 700 | 1 |
_aPriya, Samant Shant, _eeditor. |
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| 700 | 1 |
_aKabiraj, Sajal, _eeditor. |
|
| 856 | 4 | 0 |
_uhttps://www-emerald-com.libraryumpsa.idm.oclc.org/books/edited-volume/17052/Marketing-Intelligence-Part-Aunderstanding _zOff-Campus link |
| 856 | 4 | 0 |
_uhttps://doi.org/10.1108/9781835494189 _zClick here to access (Direct Link) |
| 942 |
_2lcc _cEBOOK |
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