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| 008 | 251015s2025 enka|||fo|||| 000 0 eng d | ||
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_a9781836625605 _qebook |
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| 040 |
_beng _cUMPSA _erda _aUMPSA |
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| 090 | _aHF5415.3 .M375 2025 | ||
| 245 | 0 | 0 |
_aMarketing intelligence, part B : _bAI, trust, and innovation in the modern business landscape / _cedited by Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj |
| 264 | 1 |
_aLondon : _bEmerald Publishing Limited, _c2025 |
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| 300 | _a1 online resource | ||
| 336 |
_2rdacontent _atext |
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| 337 |
_2rdamedia _acomputer |
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| 338 |
_2rdacarrier _aonline resource |
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| 504 | _aIncludes bibliographical references | ||
| 650 | 0 |
_aMarketing _xDigital methods |
|
| 650 | 0 |
_aArtificial intelligence _xApplications in business |
|
| 650 | 0 |
_aMarketing research _xArtificial intelligence and trust |
|
| 700 | 1 |
_aSinha, Mudita, _eeditor. |
|
| 700 | 1 |
_aBhandari, Arabinda, _eeditor. |
|
| 700 | 1 |
_aPriya, Samant Shant, _eeditor. |
|
| 700 | 1 |
_aKabiraj, Sajal, _eeditor. |
|
| 856 | 4 | 0 |
_uhttps://www-emerald-com.libraryumpsa.idm.oclc.org/books/edited-volume/17072/Marketing-Intelligence-Part-BAI-Trust-and _zOff-Campus link |
| 856 | 4 | 0 |
_uhttps://doi.org/10.1108/9781836625605 _zClick here to access (Direct Link) |
| 942 |
_2lcc _cEBOOK |
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