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020 _a9780367445324
_qpaperback
040 _aUMPSA
_beng
_cUMPSA
_erda
090 _aHF5415.135 .N55 2022
100 1 _aNijssen, Edwin J.,
_eauthor.
245 _aEntrepreneurial marketing :
_bhow to develop customer demand /
_cEdwin J. Nijssen
250 _aThird Edition
264 1 _aUnited States :
_bRoutledge,
_c2022
264 4 _c© 2022
300 _axiv, 163 pages :
_billustrations ;
_c23 cm.
504 _aInclude index and bibliographical reference
650 0 _aEntrepreneurial marketing
650 0 _aMarketing management
650 0 _aNew products
_xMarketing
650 0 _aCustomer relations
942 _2lcc
_cOPEN
999 _c103555
_d103561