| 000 | 01091nam a2200337 i 4500 | ||
|---|---|---|---|
| 003 | MY-KuUP | ||
| 005 | 20251213164734.0 | ||
| 006 | a||||fr|||| 001 0 | ||
| 007 | ta | ||
| 008 | 251209t20072007-usa|||fr|||| 001 0 eng d | ||
| 020 |
_a9780071105859 _qpaperback |
||
| 040 |
_aUMPSA _beng _cUMPSA _erda |
||
| 090 | _aHF5415 .B43 2007 | ||
| 100 | 1 | 0 |
_aBearden, William O., _eauthor. |
| 245 | 1 | 0 |
_aMarketing : _bprinciples and perspective / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge |
| 264 | 1 |
_aUnited States : _bMcgraw Hill, _c2007 |
|
| 264 | 4 | _c© 2007 | |
| 300 |
_axxxvi, 588 pages : _billustrations ; _c27 cm.+ _e1 CD-ROM |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aBAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 | _aStrategic planning | |
| 650 | 0 | _aCustomer relations | |
| 700 | 1 | 0 |
_aIngram, Thomas N., _eauthor. |
| 700 | 1 | 0 |
_aLaForge, Raymond W., _eauthor. |
| 942 |
_2lcc _cOPEN |
||
| 999 |
_c103698 _d103704 |
||