| 000 | 01089nam a2200325 i 4500 | ||
|---|---|---|---|
| 003 | MY-KuUP | ||
| 005 | 20260403094930.0 | ||
| 006 | a||||fr|||| 001 0 | ||
| 007 | ta | ||
| 008 | 260403t20122012enka|||fr|||| 001 0 eng d | ||
| 020 |
_a9780273753285 _a0273753282 _qpaperback |
||
| 040 |
_beng _cUMPSA _erda |
||
| 090 | _aHF5415.123 .C56 2012 | ||
| 100 | 1 |
_aClow, Kenneth E., _eauthor. |
|
| 245 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack |
|
| 250 | _aFifth edition | ||
| 250 | _aGlobal edition | ||
| 264 | 1 |
_aEngland : _bPearson Education Limited, _c2012 |
|
| 264 | 4 | _c©2012 | |
| 300 |
_a463 pages : _bcolor illustrations ; _c27cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aBAHAN HADIAH SUMBANGAN DARIPADA PERPUSTAKAAN HAMZAH SENDUT, UNIVERSITI SAINS MALAYSIA | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aCommunication in marketing | |
| 700 | 1 |
_aBaack, Donald, _eauthor. |
|
| 942 |
_2lcc _cOPEN |
||
| 999 |
_c103763 _d103769 |
||