| 000 | 01056nam a2200313 i 4500 | ||
|---|---|---|---|
| 003 | MY-KuUP | ||
| 005 | 20260402161240.0 | ||
| 006 | a||||fr|||| 001 0 | ||
| 007 | ta | ||
| 008 | 260402t20102010njua|||fr|||| 000 0 eng d | ||
| 020 |
_a9780132465496 _a0132465493 _qpaperback |
||
| 040 |
_beng _cUMPSA _erda |
||
| 090 | _aHF5415.135 .K47 2010 | ||
| 100 | 1 |
_aKerin, Roger A., _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson |
| 250 | _aTwelfth edition | ||
| 250 | _aInternational edition | ||
| 264 | 1 |
_aNew Jersey : _bPrentice Hall, _c2010 |
|
| 264 | 4 | _c©2010 | |
| 300 |
_axi, 708 pages : _bcolor illustrations ; _c27 cm. |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 500 | _aBAHAN HADIAH SUMBANGAN DARIPADA PERPUSTAKAAN HAMZAH SENDUT, UNIVERSITI SAINS MALAYSIA | ||
| 500 | _aIncludes subject index | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies |
|
| 700 | 1 |
_aPeterson, Robert A., _eauthor. |
|
| 942 |
_2lcc _cOPEN |
||
| 999 |
_c103765 _d103771 |
||