| 000 | 01287nam a2200349 i 4500 | ||
|---|---|---|---|
| 003 | MY-KuUP | ||
| 005 | 20260812101136.0 | ||
| 006 | a||||fo|||| 001 0 | ||
| 007 | cr a|||||||||| | ||
| 008 | 260630t20252025nju||||fo|||| 001 0 eng d | ||
| 020 |
_a9781394261987 _qebook |
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| 040 |
_beng _cUMPSA _erda |
||
| 090 | _aHF5415.125 .P73 2025 | ||
| 100 | 1 |
_aPradeep, A. K., _eauthor. |
|
| 245 | 1 |
_aNeuroAI : _bwinning the minds of consumers with neuroscience powered GenAI / _cA. K. Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev |
|
| 264 | 1 |
_aHoboken, New Jersey : _bWiley, _c2025 |
|
| 264 | 4 | _c©2025 | |
| 300 | _a1 online resource | ||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _acomputer |
||
| 338 |
_2rdacarrier _aonline resource |
||
| 347 |
_2rda _aIEEE _bPDF |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aArtificial intelligence _xMarketing applications |
|
| 650 | 0 |
_aConsumers _xPsychology |
|
| 700 | 1 |
_aAcharya, Anirudh, _eauthor. |
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| 700 | 1 |
_aChakravarty, Rajat, _eauthor. |
|
| 700 | 1 |
_aDev, Ratnakar, _eauthor. |
|
| 856 |
_uhttps://ieeexplore-ieee-org.libraryumpsa.idm.oclc.org/book/10950204 _zOff-Campus link |
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| 856 |
_uhttps://ieeexplore.ieee.org/book/10950204 _zClick here to access (Direct Link) |
||
| 942 |
_2lcc _cEBOOK |
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| 999 |
_c105086 _d105092 |
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