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020 _aTHE0010830 (Local)
_qHardback
040 _aUMPSA
_beng
_cUMPSA
_erda
090 _aFIM .F35 2026 r Thesis
100 0 _aMd. Faizal Ahmad,
_eauthor.
245 1 0 _aDeterminants of water conservation behavior among residents of peninsular Malaysia: integrating theory of planned behavior and value belief norm with the moderating effect of ecological worldview /
_cMd. Faizal Ahmad
264 1 _aKuantan, Pahang :
_bUMPSA,
_c2026
264 4 _c© 2026
300 _axvi, 319 pages :
_billustrations (some color) ;
_c30 cm. +
_e1 CD-ROM.
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
347 _2rda
_atext file
_bPDF
500 _aFaculty of Industrial Management
502 _aThesis (Doctor of Philosophy) -- Universiti Malaysia Pahang Al Sultan Abdullah - 2026
504 _aIncludes bibliographical references
520 3 _aNowadays, water scarcity is growing concern in Malaysia, despite abundant rainfall, driven by rapid urbanization, population growth, and rising domestic demand, with consumption exceeding UN benchmarks, 165 litres per capita. This study aims to investigate the determinants of water conservation behaviour among Malaysian households by integrating the Theory of Planned Behaviour (TPB) and Value-Belief-Norm (VBN) framework, with ecological worldview as a moderating variable. A cross-sectional survey with a structural equation modelling, PLS-SEM software was utilized to examines the effects of awareness of consequences, ascribed responsibility, personal norms, attitudes, subjective norms, perceived behavioural control, habit, and intention on water conservation behaviours among sample of 381 households in a Peninsular Malaysia. The results indicate that awareness of consequences significantly influences attitudes, cultural values, and responsibility towards water conservation behaviour. Meanwhile, attitudes, subjective norms, perceived behavioural control, and personal norms significantly predict water conservation intention, which in turn has a strong positive effect on conservation behaviours. In addition, ecological worldview is found significantly strengthen the relationship between habit and personal normal towards water conservation behaviour, highlighting that households with stronger pro-environmental worldviews effectively transform their intentions into actual water saving actions. Thus, by combining TPB and VBN with an ecological worldview perspective, this study provides a more comprehensive explanation of water conservation behaviour among Malaysian households. Therefore, this study will offer insights for designing more targeted and effective water sustainability policies to achieved the Sustainable Development Goals (SDGs) particularly SDG 6 (Clean Water and Sanitation), SDG 12 (Responsible Consumption and Production), and SDG13 (Climate Action) by 2030.
610 2 0 _aFaculty of Industrial Management
_xDissertations
650 0 _aUniversities and colleges
_xDissertations
942 _2lcc
_cTHESIS
999 _c105693
_d105699