| 000 | 00916nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls000080273 | ||
| 003 | KUKTEM | ||
| 005 | 20251117141145.0 | ||
| 008 | 140609t2013 enka f 001 0 eng d | ||
| 020 | _a9781107651302 (value pack) | ||
| 020 | _a9781107607293 (pbk.) | ||
| 020 | _a9781107607309 (casebook pbk.) | ||
| 039 | 9 |
_a201507291214 _baida _c201412161750 _dfawwaz _y201406090913 _zdilla |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.13 .L44 2013 | ||
| 100 | 1 | _aLee, Alvin | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba life-cycle approach / _cAlvin Lee, Mark Edwards |
| 260 |
_aCambridge : _bCambridge University Press, _c2013 |
||
| 300 |
_axii, 291 p. : _bill. ; _c26 cm. + _e1 casebook |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 | _aEdwards, Mark G. | |
| 999 |
_aVIRTUA40 _c12124 _d12130 |
||
| 999 | _aVTLSSORT0080*0200*0201*0202*0400*0900*1000*2450*2600*3000*5040*6500*7000*9992 | ||