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_zfarina
040 _aUMP
100 1 _aGorchels, Linda
245 1 4 _aThe product manager's handbook /
_cLinda Gorchels
246 1 _aThe product manager's handbook
_h[electronic resource]:
_bsupplemental worksheets and templates
250 _a3rd ed.
260 _aNew York :
_bMcGraw-Hill,
_cc2006
300 _axv, 389 p. :
_bill. ;
_c24 cm. +
_c1 computer disc
504 _aIncludes bibliographical references and index
650 0 _aProduct management
650 0 _aNew products
_xMarketing
999 _aVIRTUA
_c13102
_d13108
999 _aVTLSSORT0080*0200*0400*0900*1000*2450*2460*2500*2600*3000*5040*6500*6501*9991