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040 _aUMP
245 0 4 _aThe SAGE handbook of political advertising /
_ceditors, Lynda Lee Kaid, Christina Holtz-Bacha
260 _aThousand Oaks, Calif. :
_bSage Publications,
_cc2006
300 _axi, 492 p. :
_bill. ;
_c27 cm.
504 _aIncludes bibliographical references and index
650 0 _aAdvertising, Political
_xCross-cultural studies
650 0 _aTelevision in politics
_xCross-cultural studies
700 1 _aKaid, Lynda Lee
700 1 _aHoltz-Bacha, Christina
856 4 2 _uhttp://www.loc.gov/catdir/toc/ecip065/2005037852.html
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy0734/2005037852-b.html
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