000 02786nam a2200301 a 4500
001 vtls000039595
003 KUKTEM
005 20251117141303.0
008 090707t2008 nyua f b 101 0 eng d
020 _a9780387782126
020 _a0387782125
020 _a9780387782133 (e-isbn)
020 _a0387782133 (e-isbn)
039 9 _a201107132329
_bVLOAD
_c201006211527
_dfauzi
_c201006211525
_dfauzi
_c201006211524
_dfauzi
_y200907070944
_zsaini
040 _aUMP
245 0 0 _aHandbook of marketing decision models /
_cBerend Wierenga, editor
260 _aNew York, NY :
_bSpringer,
_cc2008
300 _ax, 625 p. :
_bill. ;
_c24 cm.
490 1 _aInternational series in operations research & management science ;
_vISOR 121
500 _aBefore setting out to write their chapters for this book, the authors got together in the 'Workshop on Advances in Marketing Decision Models' which was held in May 27th, 2006, in Athens, Greece"--Pref
504 _aIncludes bibliographical references and index
505 0 _aThe past, the present, and the future of marketing decision models / Berend Wierenga -- Developments in conjoint analysis / Vithala R. Rao -- Interactive consumer decision aids / Kyle B. Murray and Gerald Häubl -- Advertising models / Peter J. Danaher -- Sales promotion models / Harald J. van Heerde and Scott A. Neslin -- Models for sales management decisions / Sönke Albers and Murali Mantrala -- Modeling competitive responsiveness / Peter S.H. Leeflang -- Models of customer value / Sunil Gupta and Donald R. Lehmann -- Decison models for customer relationship management (CRM) / Werner J. Reinartz and Rajkumar Venkatesan -- Marketing models for electronic commerce / Randolph E. Bucklin -- Time-series models in marketing / Marnik G. Dekimpe ... [et al.] -- Neural nets and genetic algorithms in marketing / Harald Hruschka -- Decision models for the movie industry / Jehoshua Eliashberg, Charles B. Weinberg, and Sam K. Hui -- Strategic marketing decision models for the pharmaceutical industry / Venkatesh Shankar -- Models for the financial-performance effects of marketing / Dominique M. Hanssens and Marnik G. Dekimpe -- Marketing engineering : models that connect with practice / Gary L. Lilien and Arvind Rangaswamy -- Advances in marketing management support systems / Berend Wierenga, Gerrit H. van Bruggen, and Niek A.P. Althuizen
650 0 _aMarketing
_xDecision making
_xMathematical models
_vCongresses
700 1 _aWierenga, B.
711 2 _aWorkshop on Advances in Marketing Decision Models
_d(2006 :
_cAthens, Greece)
830 0 _aInternational series in operations research & management science ;
_vISOR 121
999 _aVIRTUA40
_c14303
_d14309
999 _aVTLSSORT0080*0200*0201*0202*0203*0400*0900*2450*2600*3000*4900*5000*5040*5050*6500*7000*7110*8300*9991