| 000 | 00762nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | vtls000096688 | ||
| 003 | KUKTEM | ||
| 005 | 20251117141400.0 | ||
| 008 | 160714t2016 xxuda f 001 0 eng d | ||
| 020 | _a9781305263475 | ||
| 039 | 9 |
_a201612161207 _bzul _y201607141609 _zepul |
|
| 040 | _aUMP | ||
| 100 | 1 | _aBabin, Barry J. | |
| 245 | 1 | 0 |
_aEssentials of marketing research / _cBarry J. Babin, William G. Zikmund |
| 250 | _a6th ed. | ||
| 260 |
_aMason, Ohio : _bCengage Learning, _c2016 |
||
| 300 |
_axvi, 494 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing research | |
| 700 | 1 | _aZikmund, William G. | |
| 999 |
_aVIRTUA40 _c15856 _d15862 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2500*2600*3000*5040*6500*7000*9992 | ||