| 000 | 00856nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls000096701 | ||
| 003 | KUKTEM | ||
| 005 | 20251117141401.0 | ||
| 008 | 160715t2012 xxka f 001 0 eng d | ||
| 020 | _a9780538478342 | ||
| 039 | 9 |
_a201612161115 _bzul _c201610250956 _dnadia _y201607150856 _zepul |
|
| 040 | _aUMP | ||
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aEssentials of marketing / _cChanrles W. Lamb, Joseph F. Hair, Carl McDaniel |
| 250 | _a7th ed. | ||
| 260 |
_aMason, Ohio : _bCengage Learning, _c2012 |
||
| 300 |
_axxiii, 648 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl | |
| 999 |
_aVIRTUA40 _c15877 _d15883 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2500*2600*3000*5040*6500*6501*7000*7001*9992 | ||