| 000 | 00862nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000096703 | ||
| 003 | KUKTEM | ||
| 005 | 20251117141401.0 | ||
| 008 | 160715t2017 ohua f 001 0 eng d | ||
| 020 | _a9781285429786 (hbk.) | ||
| 020 | _a1285429788 | ||
| 039 | 9 |
_a201612231002 _bsafura _c201612231001 _dsafura _y201607150915 _zepul |
|
| 040 | _aUMP | ||
| 100 | 1 | _aHoffman, K. Douglas | |
| 245 | 1 | 0 |
_aServices marketing : _bconcepts, strategies, & cases / _cK. Douglas Hoffman, Jason E. G. Bateson |
| 250 | _a5th ed. | ||
| 260 |
_aMason, OH : _bCengage Learning, _c2017 |
||
| 300 |
_axv, 458 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aService industries _xMarketing |
|
| 700 | 1 | _aBateson, John E. G. | |
| 999 |
_aVIRTUA40 _c15892 _d15898 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*6500*7000*9992 | ||