| 000 | 00873nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000096690 | ||
| 003 | KUKTEM | ||
| 005 | 20251117141406.0 | ||
| 008 | 160714t2014 ctua f 001 0 eng d | ||
| 020 | _a9781133188544 (hbk.) | ||
| 020 | _a9781111525293 | ||
| 039 | 9 |
_a201612211619 _bsafura _y201607141615 _zepul |
|
| 040 | _aUMP | ||
| 100 | 1 | _aBrown, Tom J. | |
| 245 | 1 | 0 |
_aBasic marketing research : _bcustomer insights and managerial action / _cTom J. Brown, Tracy A. Suter, Gilbert A. Churchill Jr |
| 250 | _a8th ed. | ||
| 260 |
_aStamford, CT, USA : _bCengage Learning, _c2014 |
||
| 300 |
_axxvi, 478 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing research | |
| 700 | 1 | _aChurchill, Gilbert A. | |
| 999 |
_aVIRTUA40 _c16046 _d16052 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*6500*7000*9992 | ||