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| 020 | _a9780203871546 (electronic bk.) | ||
| 020 | _a0203871545 (electronic bk.) | ||
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| 040 | _aUMP | ||
| 090 | _aHD59 .M35 2009 | ||
| 100 | 1 | _aMcKee, Kathy Brittain | |
| 245 | 1 | 0 |
_aApplied public relations _h[electronic resource]: _bcases in stakeholder management / _cKathy Brittain McKee, Larry F. Lamb |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bRoutledge/Taylor & Francis, _c2009 |
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| 300 |
_a1 online resource (xiii, 288 p.) : _bill., ports. |
||
| 490 | 1 | _aRoutledge Communication Series | |
| 500 | _aTitle from PDF title page (ebrary, viewed Sept. 23, 2009) | ||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aBook Cover; Title; Copyright; Contents; Figures; Preface; PROFESSIONAL INSIGHT: THE MANAGEMENT CHAMPION OF SOCIAL RESPONSIBILITY; 1 Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships; 2 Stakeholders: Employees; 3 Stakeholders: Community; 4 Stakeholders: Consumers; 5 Stakeholders: Media; 6 Stakeholders: Investors; 7 Stakeholders: Members and Volunteers; 8 Stakeholders: Governments and Regulators; 9 Stakeholders: Activists; 10 Stakeholders: Global Citizens; PROFESSIONAL INSIGHT: GLOBAL CONNECTIONS, DISTINCTIVE DIFFERENCES; Index; | |
| 520 | _aApplied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations. and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices | ||
| 538 | _aMode of access: Internet | ||
| 650 | 0 |
_aPublic relations _vCase studies |
|
| 700 | 1 | _aLamb, Larry F. | |
| 710 | 2 | _aEbooks Corporation | |
| 830 | 0 | _aRoutledge communication series | |
| 856 | 4 | 0 |
_3NetLibrary _uhttp://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=279394 |
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