000 01949nam a2200361 a 4500
001 vtls000049362
003 KUKTEM
005 20251117141419.0
006 m f d
007 cr |n|
008 110110t2007 nyua fob 001 0 eng d
020 _a9780814473832 (hardcover)
020 _a0814473830 (hardcover)
020 _a9780814429907 (electronic bk.)
020 _a0814429904 (electronic bk.)
039 9 _a201107131908
_bVLOAD
_c201104221522
_dasmadi
_y201101101055
_zida
_wimport 1.mrk
_x16
040 _aUMP
090 _aHF5415.123 .K45 2007
100 1 _aKelly, Lois
245 1 0 _aBeyond buzz
_h[electronic resource] :
_bthe next generation of word-of-mouth marketing /
_cLois Kelly
260 _aNew York :
_bAMACOM,
_cc2007
300 _ax, 228 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 213-220) and index
505 0 _aEnough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources.
506 _aAccess is restricted to subscribing institutions
530 _aAvailable also in a print ed
538 _aMode of access: Internet
650 0 _aCommunication in marketing
650 0 _aMarketing
856 4 0 _3NetLibrary
_uhttp://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=181405
999 _z634293014559499162
_c16467
_d16473
999 _aVIRTUA40
999 _aVTLSSORT0060*0070*0080*0200*0201*0202*0203*0400*0900*1000*2450*2600*3000*5040*5050*5060*5300*5380*6500*6501*8560*9992