| 000 | 01467nam a2200385 4500 | ||
|---|---|---|---|
| 001 | vtls000048969 | ||
| 003 | KUKTEM | ||
| 005 | 20251117141421.0 | ||
| 006 | m f d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 101206t2010 nyua f 001 0 eng d | ||
| 020 | _a9780071627962 | ||
| 020 | _a0071627960 | ||
| 020 | _a9780071713467 (electronic bk.) | ||
| 020 | _a0071713468 (electronic bk.) | ||
| 039 | 9 |
_a201108150925 _basmadi _c201108041256 _dasmadi _c201107132210 _dVLOAD _y201012061255 _zirma |
|
| 040 | _aUMP | ||
| 090 | _aHF5415 .C35 2010 | ||
| 100 | 1 | _aCallen, Barry | |
| 245 | 1 | 0 |
_aManager’s guide to marketing, advertising, and publicity / _cBarry Callen |
| 246 | 3 |
_aManager's guide to marketing, advertising, and publicity _h[electronic resource] |
|
| 260 |
_aNew York, NY : _bMcGraw Hill, _cc2010 |
||
| 300 |
_axviii, 250 p. : _bill. ; _c23 cm. |
||
| 300 |
_a1 online resource (xviii, 250 p.) : _bill. |
||
| 490 | 1 | _aBriefcase books | |
| 500 | _aIncludes index | ||
| 500 | _aDescription based on print version record | ||
| 538 | _aMode of access : Internet | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aPublicity | |
| 830 | 0 | _aBriefcase book | |
| 856 | 4 | 0 |
_3NetLibrary _uhttp://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=291479 |
| 999 |
_aVIRTUA40 _c16520 _d16526 |
||
| 999 | _aVTLSSORT0060*0070*0080*0200*0201*0202*0203*0400*0900*1000*2450*2460*2600*3000*3001*4900*5000*5001*5380*6500*6501*6502*8300*8560*9991 | ||