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| 006 | m f d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 110110t2008 nyu f b 001 0 eng d | ||
| 020 | _a9780071508292 (electronic bk.) | ||
| 020 | _a0071508295 (electronic bk.) | ||
| 039 | 9 |
_a201107140014 _bVLOAD _c201107061248 _dFida |
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_aUMP _cUMP |
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| 090 | _aHF5415.1265 .V65 2008 | ||
| 100 | 1 | _aVollmer, Christopher | |
| 245 | 1 | 0 |
_aAlways on _h[electronic resource] : _badvertising, marketing and media in an era of consumer control / _cChristopher Vollmer with Geoffrey Precourt |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2008 |
||
| 300 | _a1 online resource | ||
| 440 | 0 | _aMcGraw Hill professional | |
| 500 | _aTitle from PDF title page (viewed July 15, 2008) | ||
| 504 | _aIncludes bibliographical references and index | ||
| 538 | _aMode of access : Internet | ||
| 650 | 0 | _aInternet marketing | |
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aPrecourt, Geoffrey | |
| 856 | 4 | 0 |
_3NetLibrary _uhttps://web-a-ebscohost-com.libraryumpsa.idm.oclc.org/ehost/resultsadvanced?vid=1&sid=6b580aed-1976-4b52-8733-7021972a1169%40sessionmgr4008&bquery=Always+on+%3a+advertising%2c+marketing+and+media+in+an+era+of+consumer+control&bdata=JmRiPW5sZWJrJnR5cGU9MSZzZWFyY2hNb2RlPUFuZCZzaXRlPWVob3N0LWxpdmUmc2NvcGU9c2l0ZQ%3d%3d _zclick here to access |
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