000			02166nam a2200433 a 4500
001			vtls000050482
003			KUKTEM
005			20251117141449.0
006			m f d
007			cr cnu---unuuu
008			110110t2009 enk fob 001 0 eng d
020			_a9780754693345 (electronic bk.)
020			_a0754693341 (electronic bk.)
020			_a9780754666653 (hardcover : alk. paper)
020			_a0754666654 (hardcover : alk. paper)
020			_a9786612054358
020			_a6612054352
039		9	_a201107140019 _bVLOAD _c201104261431 _dfauzi _y201101101215 _zida _wimport 2.mrk _x39
040			_aUMP
090			_aML3790 .K54 2009
100	1		_aKlein, Bethany
245	1	0	_aAs heard on TV _h[electronic resource] : _bpopular music in advertising / _cBethany Klein
246	3		_aAs heard on television
260			_aFarnham, England ; _aBurlington, VT : _bAshgate, _cc2009
300			_a1 online resource (168 p.)
490	1		_aAshgate popular and folk music series
500			_aDescription based on print version record
504			_aIncludes bibliographical references (p. [149]-159) and index
505	0		_aAs heard on TV : the marriage of popular music and advertising -- Selling revolution : the role of authorship in music licensing -- Commercial art : advertising as an artistic vehicle for music placement -- "The new radio" : music licensing as a response to industry woe -- In perfect harmony : popular music and cola advertising -- Taming rebellion : advertising's control over meaning -- Negotiating the future of popular music in advertising
538			_aMode of access: Internet
650		0	_aMusic in advertising
650		0	_aPopular music _xHistory and criticism
650		0	_aTelevision advertising
650		4	_aPopular music
830		0	_aAshgate popular and folk music series.
856	4	0	_3NetLibrary _uhttp://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=271897
999			_z634293014559499162 _c17552 _d17558
999			_aVIRTUA40
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