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| 020 | _a9780203876398 (electronic bk.) | ||
| 020 | _a0203876393 (electronic bk.) | ||
| 020 | _a9780415489621 (hardback) | ||
| 020 | _a9780415489638 (pbk.) | ||
| 020 | _a0415489628 (hbk) | ||
| 020 | _a0415489636 (pbk.) | ||
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| 040 | _aUMP | ||
| 090 | _aHF5415.127 .C43 2009 | ||
| 100 | 1 | _aChaston, Ian | |
| 245 | 1 | 0 |
_aBoomer marketing _h[electronic resource] : _bselling to a recession resistant market / _cIan Chaston |
| 260 |
_aLondon : _bNew York : _bRoutledge, _c2009 |
||
| 300 |
_a1 online resource (xii, 265 p.) : _bill. |
||
| 500 | _aDescription based on print version record | ||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aFinancially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es' | |
| 538 | _aMode of access: Internet | ||
| 650 | 0 |
_aMarket segmentation _zUnited States |
|
| 650 | 0 |
_aTarget marketing _zUnited States |
|
| 650 | 0 |
_aMiddle-aged consumers _zUnited States |
|
| 650 | 0 |
_aBaby boom generation _zUnited States |
|
| 856 | 4 | 0 |
_3NetLibrary _uhttp://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=279351 |
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