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008			110110t2009 enk fob 000 0 eng d
020			_a9781848556775 (electronic bk.)
020			_a1848556772 (electronic bk.)
020			_z9781848556768
039		9	_a201107140026 _bVLOAD _c201105121058 _djamie _y201101101221 _zida _wimport 2.mrk _x682
040			_aUMP
090			_aHF5415.33.A78 A38 2009
245	0	0	_aAdvertising and promotion in "new" Asia _h[electronic resource] / _cguest editors, Kim-Shyan Fam and Lisa McNeill
260			_a[Bradford, England] : _bEmerald, _c[2009]
300			_a1 online resource
490	1		_aAsia Pacific journal of marketing and logistics, _x1355-5855 ; _vvol. 21, no. 2
500			_aTitle from PDF title page (viewed Sept. 9, 2009)
504			_aIncludes bibliographical references
505	0		_aWhen hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li ... [et al.] -- Commercializing artistic authenticity via collaborative design / Yuli Bai ... [et al.] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong ... [et al.]
538			_aMode of access : Internet
650		0	_aConsumer behavior _zAsia
650		0	_aAdvertising _zAsia
700	1		_aFam, Kim
700	1		_aMcNeill, Lisa
830		0	_aAsia Pacific journal of marketing and logistics ; _vvol. 21, no. 2
856	4	0	_3NetLibrary _uhttp://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=287204
999			_z634293014559499162 _c17771 _d17777
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