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| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 110110t2009 ilua fo s001 0 eng d | ||
| 020 | _a9781441619570 (electronic bk.) | ||
| 020 | _a1441619577 (electronic bk.) | ||
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_a201107140025 _bVLOAD _c201105091516 _djamie _y201101101221 _zida _wimport 2.mrk _x604 |
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| 040 | _aUMP | ||
| 090 | _aPN1995.9.M29 M37 2009 | ||
| 100 | 1 | _aMarich, Robert | |
| 245 | 1 | 0 |
_aMarketing to moviegoers _h[electronic resource] : _ba handbook of strategies and tactics / _cRobert Marich |
| 250 | _a2nd ed. | ||
| 260 |
_aCarbondale : _bSouthern Illinois University Press, _cc2009 |
||
| 300 |
_a1 online resource (xii, 318 p.) : _bill. |
||
| 500 | _aIncludes index | ||
| 500 | _aDescription based on print version record | ||
| 505 | 0 | _aCreative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds | |
| 650 | 0 |
_aMotion pictures _xMarketing |
|
| 650 | 0 |
_aMotion pictures _xDistribution |
|
| 856 | 4 | 0 |
_3NetLibrary _uhttp://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=285263 |
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