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001			vtls000051299
003			KUKTEM
005			20251117141501.0
006			m d
007			cr cnu---unuuu
008			110110t2010 nyua fob 001 0 eng d
020			_a9780071703383 (electronic bk.)
020			_a0071703381 (electronic bk.)
020			_a9780071638029
039		9	_a201107140027 _bVLOAD _c201104281008 _dida _c201104281007 _dida _y201101101223 _zida _wimport 2.mrk _x856
040			_aUMP
090			_aHF5415.1264 .R45 2010
245	0	0	_aReinventing interactive and direct marketing _h[electronic resource] : _bleading experts show how to maximize digital ROI with iDirect and iBranding imperatives / _c[edited and] with an introduction by Stan Rapp.
260			_aNew York : _bMcGraw-Hill, _cc2010
300			_a1 online resource (xiii, 238 p.) : _bill.
500			_aPublished in association with the Direct Marketing Association
500			_aDescription based on print version record
504			_aIncludes bibliographical references and index
538			_aMode of access: Internet
650		0	_aInteractive marketing
650		0	_aDirect marketing
650		0	_aBranding (Marketing)
700	1		_aRapp, Stan
710	2		_aDirect Marketing Association (U.S.)
856	4	0	_3NetLibrary _uhttp://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=292344
999			_z634293014559499162 _c17957 _d17963
999			_aVIRTUA40
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