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020 _a0203871014 (electronic bk.)
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_x177
040 _aUMP
090 _aBF367 .O74 2009
100 1 _aO'Shaughnessy, John
245 1 0 _aInterpretation in social life, social science, and marketing
_h[electronic resource] /
_cJohn O'Shaugnessy
260 _aNew York :
_bRoutledge,
_cc2009
300 _a1 online resource (viii, 227 p.)
490 1 _aRoutledge interpretive marketing research ;
_v9
504 _aIncludes bibliographical references (p. [197]-213) and index
505 0 _aInterpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation
538 _aMode of access: Internet
650 0 _aImagery (Psychology)
650 0 _aVisualization
650 0 _aMarketing
650 0 _aSocial sciences
830 0 _aRoutledge interpretive marketing research series ;
_v. 9
856 4 0 _uhttp://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=275471
_zClick here to access
999 _z634293014559499162
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