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_c200908141044
_dVLOAD
_c200908141016
_dVLOAD
_c200908131528
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040 _aUMP
090 _aHD62.37 .K37 2005
100 _aKaramchedu, Raj
245 0 0 _aIt's not about the technology :
_b developing the craft of thinking for a high technology corporation /
_c Raj Karamchedu
260 _aNew York:
_b Springer,
_c 2005
300 _axiii, 212 p.:
_b ill.;
_c 24 cm.
500 _aIncludes index
650 0 0 _aHigh technology industries
_xMarketing
650 0 0 _aHigh technology
_xMarketing
650 0 0 _aProduct management
_xDecision making
650 0 0 _aNew products
_xPlanning
650 0 0 _aNew products
_xManagement
999 _c23750
_d23756