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003 KUKTEM
005 20251117142204.0
008 060606t2004 xxu gr |0 1 0|eng |
020 _a0273639609
039 9 _a201107131725
_bVLOAD
_c200908141055
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040 _aUMP
090 _aHF5415.123 .B59 2000
100 _aBlythe, Jim
245 0 0 _aMarketing communications /
_c Jim Blythe
260 _aNew York:
_b Prentice Hall,
_c 1999
300 _ap. cm.
504 _aIncludes bibliographical references and index
650 0 0 _aCommunication in marketing
650 0 0 _aMarketing
999 _c24208
_d24214