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003			KUKTEM
005			20251117142205.0
008			060606t2004 xxu gr |0 1 0|eng |
020			_a0130355496
039		9	_a201107131725 _bVLOAD _c200908141055 _dVLOAD _c200908141027 _dVLOAD _c200908131535 _dVLOAD _y200606141133 _zVLOAD
040			_aUMP
090			_aHF5415.125 .L54 2003
100			_aLilien, Gary L.
245	0	0	_aMarketing engineering : _b computer-assisted marketing analysis and planning / _c Gary L. Lilien, Arvind Rangaswamy
250			_a2nd ed.
260			_aUpper Saddle River, NJ: _b Prentice Hall, _c 2003
300			_axxiv, 518 p.; _c 26 cm.
500			_aIncludes index
650	0	0	_aMarketing _xDecision making _xMathematical models
650	0	0	_aMarketing _xData processing
650	0	0	_aMarketing _xDecision making _xData processing
700	1	2	_aRangaswamy, Arvind
999			_c24236 _d24242