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008 080625s2007 my f 001 0 eng|d
020 _aTHE0001622(Local)
039 9 _a201905131116
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040 _aUMP
090 _aHF5415.127 .D39 2007 rs Thesis
100 0 _aDayang Norhafizah Hj Abd Razak
245 1 0 _aDeveloping marketing strategy for quick sale of residential unit in Kuantan /
_cDayang Norhafizah Hj Abd Razak
260 _aKuantan, Pahang :
_bUMP,
_c2007
300 _axvi, 98 p. :
_bcol. ill. ;
_c30 cm.
502 _aProject paper (Bachelor of Civil Engineering) -- Universiti Malaysia Pahang - 2007
520 3 _aThe role of marketing strategy is crucial in deciding the quality of selling a product especially in this new millennium where the number of housing developer increased year by year and made a very competitive condition. Therefore, the purpose of this study is to develop marketing strategy which helps the housing developers in Kuantan to produce a project finished product that is sellable or quickly sellable namely a completed residential unit. In this study, there were six companies from housing developers involved both public and private sectors and 25 potential homebuyers. Questionnaires were distributed to housing developers via mail and fax. The questionnaire consisted of their perceptions towards quick sale and marketing strategy. In addition, semi-questionnaire which combines interview and questionnaires were conducted with the potential homebuyers. The data from closed-ended questionnaire was analyzed in percentage while the data from open-ended questionnaire was meant to get housing developers' opinions subjectively on their action(s) which was implemented to overcome the problem of not-sellable and slow sale of residential unit. The finding from this research showed that only minority from the sample studied having problems in selling their residential unit and also minority of them having problems of slow sale. Finally, it is suggested some steps to improve the quality of selling their unit by referring to the needs and expectations from the potential homebuyers -Author.
650 0 _aMarketing
999 _aVIRTUA40
_c2526
_d2532
999 _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5020*5200*6500*9992