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008 060606t2004 xxu gr |0 1 0|eng |
020 _a0131234390
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040 _aUMP
090 _aHF5415.12.A8 P74 2005
245 0 0 _aPrinciples of marketing :
_b an Asian perspective /
_c Philip Kotler ... [et al.]
260 _aSingapore:
_b Pearson/Prentice Hall,
_c 2005
300 _a1 v. (various pagings):
_b ill. (some col.); 28 cm.
504 _aIncludes bibliographical references and index
650 0 0 _aMarketing
_zAsia
700 1 2 _aKotler, Philip
999 _c26051
_d26057
942 0 0 _05