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040 _aUMP
090 _aHM263 .O59 1997
100 1 _aO'Keefe, Steve
245 1 0 _aPublicity on the internet :
_bcreating successful publicity campaigns on the internet and the commercial online services /
_cSteve O'Keefe
260 _aNew York, NY :
_bJohn Wiley & Sons,
_c1997
300 _axiii, 401 p. ;
_c24 cm.
504 _aIncludes bibliographical references
650 0 0 _aInternet in publicity
650 0 0 _aInternet advertising
999 _aVIRTUA40
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_d26213
999 _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*6500*6501*9992